How technology changes what we think and do - An introduction to persuasive technologies

Persuasive technologies are interactive technologies designed to change peoples’ behaviors and attitudes – not through coercion or deception, but through persuasion, social influence and emotionality. We are surrounded by digital products designed to change what we think and do – websites, mobile phones and apps, even video games and special electronic devices, like tracking tools.

Do you want to find out more about the main principles behind these tools? Do you want to learn more about their influence on users’ behaviors? This talk will present some of the main insights and findings in the area of persuasive technologies with a focus on their use in the field of healthcare and wellbeing, bringing examples for design for behavior changes – like sport apps, tracking tools as well as health and wellness sites.