THE SOCIAL NETWORK: Marketing Indie Films Online | Industry Dialogues | Festival 2012

Be one of the cool kids - the kind who go on to rule the world with their media savvy, technological know-how - by learning how to master the medium and the message when marketing your film online. Discover how to build friends, fans and followers, how to make the most of various sites and platforms, how to develop a strategy that's right for you and your film, and how to create a market for your work and carry your fans from project to project.

MODERATOR:
Ira Deutchman (Managing Partner of Emerging Pictures; Professor of Professional Practice in the Graduate Film Division of the School of the Arts at Columbia University, where he is the Chair of the Film Program)

GUESTS:
Marc Schiller (Founder and CEO, BOND Strategy and Influence)
Christine Vachon (Principle / Producer, Killer Films)
Jeff Reichert (Vice-President of Theatrical Marketing, Cinedigm)

http://tiff.net/industry