Mayo, Not Ketchup, Is the American Condiment of Choice
- 10 years ago
Ketchup is often considered the All-American condiment, but when it comes down to sales, mayo is what most people really prefer.
Ketchup is often considered the All-American condiment, but when it comes down to sales, mayo is what most people really prefer.
According to Euromonitor, last year people in the US gobbled up 2 billion dollars worth of the stuff, compared to a relatively meager 800 million in ketchup.
That puts ketchup only slightly ahead of soy and barbecue sauces, which respectively pulled in 725 and 660 million in sales.
Mayo has a lot of foods and people to thank for its meteoric rise.
Among them are dishes like tuna salads and a bevy of dips that use it as a key ingredient.
Health-conscious consumers filling their carts with the lower fat version have also helped boost the condiment’s rankings over the years.
In fact, sales of that option have doubled since 2005.
Another condiment quickly climbing the ranks is hot sauce, which now accounts for over a half a billion dollars of US spending.
Mustard is trending in the opposite direction and has been since 2009.
If you’re wondering where salsa is, it wasn’t included in Euromonitor’s data. Had it been, it would have landed somewhere between the ketchup and the mayo.
Ketchup is often considered the All-American condiment, but when it comes down to sales, mayo is what most people really prefer.
According to Euromonitor, last year people in the US gobbled up 2 billion dollars worth of the stuff, compared to a relatively meager 800 million in ketchup.
That puts ketchup only slightly ahead of soy and barbecue sauces, which respectively pulled in 725 and 660 million in sales.
Mayo has a lot of foods and people to thank for its meteoric rise.
Among them are dishes like tuna salads and a bevy of dips that use it as a key ingredient.
Health-conscious consumers filling their carts with the lower fat version have also helped boost the condiment’s rankings over the years.
In fact, sales of that option have doubled since 2005.
Another condiment quickly climbing the ranks is hot sauce, which now accounts for over a half a billion dollars of US spending.
Mustard is trending in the opposite direction and has been since 2009.
If you’re wondering where salsa is, it wasn’t included in Euromonitor’s data. Had it been, it would have landed somewhere between the ketchup and the mayo.