Secret Menu Boosts Starbucks’ Sales
- 10 years ago
Starbucks’ special items including Cookie Dough and S’mores Frappucinos have been credited for boosting store sales at several locations.
Starbucks’ special items including Cookie Dough and S’mores Frappucinos have been credited for boosting store sales at several locations.
If those options aren’t sounding familiar, it’s because they’re a secret.
The drinks aren’t listed on their menu, but are advertised via social media and word of mouth.
Depending upon the current buzz in high school hallways and online social circles, some offerings become local favorites.
In that scenario, requests for a Rolo Frapp are met with a knowing nod and swiftly delivered.
Others are so secret, however, the barista may not even know about them.
Luckily, there’s a whole website dedicated to possible concoctions based on what the average Starbucks has on hand.
With the power of the store’s free Wi-Fi and a smart phone, recipes can be easily accessed and workers are reportedly happy to whip one right up.
Both the marketing means and flavors are intended to appeal to a younger consumer, offering them both a sweet tooth fix and hip way to get it.
The move is said to be helping the company overall, as Starbucks sales have been rising, while other quick-serve chains continue to suffer flat sales.
Starbucks’ special items including Cookie Dough and S’mores Frappucinos have been credited for boosting store sales at several locations.
If those options aren’t sounding familiar, it’s because they’re a secret.
The drinks aren’t listed on their menu, but are advertised via social media and word of mouth.
Depending upon the current buzz in high school hallways and online social circles, some offerings become local favorites.
In that scenario, requests for a Rolo Frapp are met with a knowing nod and swiftly delivered.
Others are so secret, however, the barista may not even know about them.
Luckily, there’s a whole website dedicated to possible concoctions based on what the average Starbucks has on hand.
With the power of the store’s free Wi-Fi and a smart phone, recipes can be easily accessed and workers are reportedly happy to whip one right up.
Both the marketing means and flavors are intended to appeal to a younger consumer, offering them both a sweet tooth fix and hip way to get it.
The move is said to be helping the company overall, as Starbucks sales have been rising, while other quick-serve chains continue to suffer flat sales.