Hunger Makes People Buy More Stuff
- 9 years ago
A recent behavioral study has shown that people who are more hungry have a greater likelihood of acquiring more things, even items that are not food related.
Hunger has been shown to cause people to acquire more stuff, including non-food items.
Previous studies have focused on how hunger impacts people’s search for food, but this one led by a researcher from the University of Minnesota explored its ability to affect the desire for things not related to sustenance.
The team performed a series of five experiments examining the behaviors of 379 people in total.
In one such test, hungry and non-hungry participants reported liking the binder clips they were shown at about the same level, but the hungry group actually took 70 percent more when they were offered.
To test the effect of paying for goods, researchers analyzed the receipts of 81 shoppers and, based on self-described levels, determined that hungry shoppers spent around 60 percent more and bought more non-food items in gener
Hunger has been shown to cause people to acquire more stuff, including non-food items.
Previous studies have focused on how hunger impacts people’s search for food, but this one led by a researcher from the University of Minnesota explored its ability to affect the desire for things not related to sustenance.
The team performed a series of five experiments examining the behaviors of 379 people in total.
In one such test, hungry and non-hungry participants reported liking the binder clips they were shown at about the same level, but the hungry group actually took 70 percent more when they were offered.
To test the effect of paying for goods, researchers analyzed the receipts of 81 shoppers and, based on self-described levels, determined that hungry shoppers spent around 60 percent more and bought more non-food items in gener