Rigged Sunroof Punishes TV Weatherpersons Who Get The Forecast Wrong

Some television weather forecasters put their forecasting accuracy on the line in a Toyota spot that’s part sunroof ad, part weatherman revenge fantasy. Jen Markham (@jenmarkham) has the video.[oc]im jm on b60In this spot from Toyota Europe, the automaker custom-rigged the sunroofs of three Aygos for three prominent European television weather reporters. For one month, if the forecasters predicted good weather, the sunroof would automatically open, and if they forecasted poor weather, the roof would remain closed. The three would also have to dress according to their forecasts.[nat .57]“my weather forecasts are always perfect!”[vo]And when that’s true, the three have nothing to worry about. A comfortable ride suitable to the elements:[nat 1.17] “otra recto!”"je vous ai dit!”'previsione corretta!”[vo]But when they get it wrong, … well, …. what’s French, Spanish and Italian for schadenfreude?[nat 1.32]sunroof opens“merde!!!”1.46 please close![vo]As with most viral marketing videos th