Brand Equity – Digital India: Hype Vs Reality, In Conversation With Subhash Chandra, Virtual & Augmented Reality: Case Studies

Industry players, e-commerce firms and internet entrepreneurs all seem to believe that the NDA government’s Digital India initiative is more of a marketing propaganda, with little or no action on ground. ET NOW’s Sonali Krishna explores this further on Brand Equity.

Zee group Chairman – Subhash Chandra seems to be clear that he is not in the rat race of occupying the number one position but he wants to be the number one when it comes to profitability. In this edition of Brand Equity, ET NOW’s Sonali Krishna spoke to the man himself to quiz him on his media business, ad-revenue growth and other issues that the industry is currently facing. Listen in.

Virtual and augmented reality has the potential to be the next big thing in advertising, as they create an illusion that allows consumers to immerse themselves and take the brand experience to an entirely different level. One company that has already managed to make some ingrowths there is Happy Finish. In this edition of Brand Equity, ET NOW’s Sonali Krishna caught up with Happy Finish’s Global CEO - Simon Gosling to know his top 3 instances where virtual and augmented reality took advertising to a whole new level. Listen in.