MACKEVISION - Dodge "Journey" (making of)
- il y a 17 ans
A small excerpt from the presskit:
Quote:
For the world premier of the new Dodge Model "Journey" on the International car-tradeshow in Frankfurt, Germany (IAA) Mackevision has created a productspot that is another step forward in 3d-technology. For the first time a spot that combines dynamic driving shots as well as humans interacting with the car was created without using a real prototype, a stand-in or a mock-up model of the car on set. The car was created completely in 3d throughout the whole spot. The actors were filmed in front of greenscreens or re-created digitally and have been integrated during post-production. This technique has already been used partly in products-pots and commercials but the realization of a complete project with only a virtual prototype defines a whole new range of possibilities and advantages compared to traditional methods of production.
Quote:
For the world premier of the new Dodge Model "Journey" on the International car-tradeshow in Frankfurt, Germany (IAA) Mackevision has created a productspot that is another step forward in 3d-technology. For the first time a spot that combines dynamic driving shots as well as humans interacting with the car was created without using a real prototype, a stand-in or a mock-up model of the car on set. The car was created completely in 3d throughout the whole spot. The actors were filmed in front of greenscreens or re-created digitally and have been integrated during post-production. This technique has already been used partly in products-pots and commercials but the realization of a complete project with only a virtual prototype defines a whole new range of possibilities and advantages compared to traditional methods of production.