Snapchat makes it easier to create your own Geofilters

Today Snapchat rolled out a tool for creating on-demand geofilters on the web, using templates for weddings, birthdays, and other celebrations.
You will be able to edit and place themes and designs straight from within the On-Demand website before you purchase your Geofilter.
The filters can cost as little as $5 for a party in a small geographic area, and will give Snapchat a new way to make money.