Is Disney Channel Doomed?

  • 7 years ago
Both Disney Channel & Freeform, formerly ABC Family... have lost four million subscribers each over the past three years. Cable TV has long been Disney's biggest business, accounting for 30% of its revenue and 43% of profits last fiscal year. TV also offers key exposure for merchandise including toys and clothing. Younger viewers are shifting to digital viewing alternatives like Netflix and YouTube... while Disney's TV programming is not captivating their audiences. Disney Channel has a slate of new shows including a spinoff of "That's So Raven" aimed to boost future ratings.