Air Jordans, J’s, Jumpman’s - whatever you want to call them - the brand has been and continues to be name dropped by everyone from underground backpack rappers to mainstream rappers, like Future and Drake. It has been successful in every era, from classic 80’s boom bap to modern day trap. And in a culture as trendy and ever-evolving as hip hop, this is no small feat. The brand has maintained its prestige as a status symbol and over the past 30 years has only gotten more popular. Michael Jordan retired years ago and the shoes are still selling. That’s because Hip Hop has always been the real reason people buy Jordans. Let’s break it down...

Join the discussion on all socials #DXBreakdown

Produced, Written & Hosted By: Murs
instagram.com/murs316
twitter.com/murs
twitch.tv/murs

Produced, Shot & Edited By: James Kreisberg
instagram.com/rolltheclipjames

Produced By: Ural Garrett
instagram.com/uralg323

Illustrations By: Marco Olivas
instagram.com/marcoso

Check out more of DX here:
http://www.hiphopdx.com
https://twitter.com/hiphopdx
https://www.facebook.com/hiphopdx
http://instagram.com/hiphopdx

For over 17 years, HipHopDX has been at the forefront of Hip Hop culture online, featuring over 2.7 million readers per month. As one of the longest-standing Hip Hop websites, DX not only stays current on Hip Hop culture, but continues to influence it, encourage it, and simultaneously reflect on its past. Our insightful, honest editorials, unbiased reviews, premier audio and video sections, and original video content, draws one of the most loyal followings online. Check us out at hiphopdx.com