Bringing a Personal Touch to Plus-Size Fashion
- 6 years ago
Bringing a Personal Touch to Plus-Size Fashion
Most physical stores with plus-size apparel do not “offer a great experience,” Ms.
Chase said, so Eloquii is focusing on fitting-room aesthetics and other amenities
Gwynnie Bee had a pop-up store on Fifth Avenue in Manhattan
that “went really well,” Ms. Hunsicker said, adding that her company is trying to determine what role a store plays in its business model.
“I sat in on hundreds of meeting with designers, and this customer was never part of the conversation,” said Mariah Chase, an industry veteran
and the chief executive of Eloquii, an e-commerce site devoted to plus sizes.
Dia took out a full-page ad in during New York Fashion Week last February, encouraging designers to look anew at the market with the line “Fashion she can’t wear is becoming a
bit unfashionable.” The gamble paid off: Ms. Boujarwah said the ad had led to two new lines, one with Ms. Wilson, the actress, and the other with the designer Nanette Lepore.
This was a problem for many women that I could play a role in.”
The scarcity of larger sizes stems from a deeply rooted stigma in the fashion industry — many
designers either ignore or reject requests to offer their styles above a certain size.
Other e-commerce sites, like Stitch Fix, have also begun to offer larger sizes.
Most physical stores with plus-size apparel do not “offer a great experience,” Ms.
Chase said, so Eloquii is focusing on fitting-room aesthetics and other amenities
Gwynnie Bee had a pop-up store on Fifth Avenue in Manhattan
that “went really well,” Ms. Hunsicker said, adding that her company is trying to determine what role a store plays in its business model.
“I sat in on hundreds of meeting with designers, and this customer was never part of the conversation,” said Mariah Chase, an industry veteran
and the chief executive of Eloquii, an e-commerce site devoted to plus sizes.
Dia took out a full-page ad in during New York Fashion Week last February, encouraging designers to look anew at the market with the line “Fashion she can’t wear is becoming a
bit unfashionable.” The gamble paid off: Ms. Boujarwah said the ad had led to two new lines, one with Ms. Wilson, the actress, and the other with the designer Nanette Lepore.
This was a problem for many women that I could play a role in.”
The scarcity of larger sizes stems from a deeply rooted stigma in the fashion industry — many
designers either ignore or reject requests to offer their styles above a certain size.
Other e-commerce sites, like Stitch Fix, have also begun to offer larger sizes.