Shifting sands. Outdoor promotion activity for The Economist in the Middle East, Spring 2011
- 5 years ago
Keeping track of shifting sands
For the latest outdoor activity in the Middle East, we needed an innovative way to promote The Economist, with an idea that had both local insight and was relevant to the region.
To achieve this, we placed a custom-made billboard in the sand dunes on a busy highway between Dubai and Oman. The desert then played its part in bringing the idea to life. As the weeks went by, the sand dunes shifted and our message was delivered to thousands of motorists and even a few curious camels.
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The Economist videos give authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.
For the latest outdoor activity in the Middle East, we needed an innovative way to promote The Economist, with an idea that had both local insight and was relevant to the region.
To achieve this, we placed a custom-made billboard in the sand dunes on a busy highway between Dubai and Oman. The desert then played its part in bringing the idea to life. As the weeks went by, the sand dunes shifted and our message was delivered to thousands of motorists and even a few curious camels.
Subscribe NOW to The Economist: http://econ.st/1Fsu2Vj
Get more The Economist
Follow us: https://twitter.com/TheEconomist
Like us: https://www.facebook.com/TheEconomist
View photos: https://instagram.com/theeconomist/
The Economist videos give authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.