Why you need to speed up your social media response time and how
- 4 years ago
Are you responding quickly enough to your customers on social media?
Sure, we obviously want to get around to our mentions and messages as soon as they roll in.
The reality, though? Recent research highlights how many brands are dropping the ball when it comes to social responses.
And this spells opportunity for businesses that are able to get back to their customers ASAP.
If you’re not sure if you’re responding quickly enough on social media, we’ve got you covered.
In this video, we’ll break down what customers expect in terms of your social media response time and how to speed yours up.
I am Raj Pavi, creator of AI Insider, an AI powered SEO Tool which we use inhouse to outrank any of your competition. If you have any digital marketing assistance, please dont hesitate to contact us. Our site is www.DCDigitlas.com
If you are new here, please consider subscribing.
What’s considered an average response time on social media?
For starters, let’s look at what customers expect in terms of response time. Here’s some fresh data based on the 2020 Sprout Social Index:
40% of consumers expect brands to respond within the first hour of reaching out on social media, while 79% expect a response in the first 24 hours.
In other words, the majority of customers expect a same-day response from brands on social media.
However, note that many brands aren’t just struggling to respond in a timely manner. They’re struggling to respond, like, at all.
Here’s a snapshot of our industry-specific data is it pertains to social media responses:
Average brand response rates by industry reveal that legal and real estate businesses have the highest average response rate (29%) while sports have the lowest (7%).
What’s considered an average response time on social media?
For starters, let’s look at what customers expect in terms of response time. Here’s some fresh data based on the 2020 Sprout Social Index:
40% of consumers expect brands to respond within the first hour of reaching out on social media, while 79% expect a response in the first 24 hours.
In other words, the majority of customers expect a same-day response from brands on social media.
However, note that many brands aren’t just struggling to respond in a timely manner. They’re struggling to respond, like, at all.
Here’s a snapshot of our industry-specific data is it pertains to social media responses:
Average brand response rates by industry reveal that legal and real estate businesses have the highest average response rate (29%) while sports have the lowest (7%).
Although phone and email might be seen as “priority” channels, the boom of social questions isn’t going away. If anything it’s poised to spike.
Quick responses result in more loyal customers
In short, your social media response time goes hand in hand with customer loyalty.
Recent research from Gartner notes that customers are significantly more likely to stick with a brand long-term when their service expectations are met.
Repeat customers and brand
Sure, we obviously want to get around to our mentions and messages as soon as they roll in.
The reality, though? Recent research highlights how many brands are dropping the ball when it comes to social responses.
And this spells opportunity for businesses that are able to get back to their customers ASAP.
If you’re not sure if you’re responding quickly enough on social media, we’ve got you covered.
In this video, we’ll break down what customers expect in terms of your social media response time and how to speed yours up.
I am Raj Pavi, creator of AI Insider, an AI powered SEO Tool which we use inhouse to outrank any of your competition. If you have any digital marketing assistance, please dont hesitate to contact us. Our site is www.DCDigitlas.com
If you are new here, please consider subscribing.
What’s considered an average response time on social media?
For starters, let’s look at what customers expect in terms of response time. Here’s some fresh data based on the 2020 Sprout Social Index:
40% of consumers expect brands to respond within the first hour of reaching out on social media, while 79% expect a response in the first 24 hours.
In other words, the majority of customers expect a same-day response from brands on social media.
However, note that many brands aren’t just struggling to respond in a timely manner. They’re struggling to respond, like, at all.
Here’s a snapshot of our industry-specific data is it pertains to social media responses:
Average brand response rates by industry reveal that legal and real estate businesses have the highest average response rate (29%) while sports have the lowest (7%).
What’s considered an average response time on social media?
For starters, let’s look at what customers expect in terms of response time. Here’s some fresh data based on the 2020 Sprout Social Index:
40% of consumers expect brands to respond within the first hour of reaching out on social media, while 79% expect a response in the first 24 hours.
In other words, the majority of customers expect a same-day response from brands on social media.
However, note that many brands aren’t just struggling to respond in a timely manner. They’re struggling to respond, like, at all.
Here’s a snapshot of our industry-specific data is it pertains to social media responses:
Average brand response rates by industry reveal that legal and real estate businesses have the highest average response rate (29%) while sports have the lowest (7%).
Although phone and email might be seen as “priority” channels, the boom of social questions isn’t going away. If anything it’s poised to spike.
Quick responses result in more loyal customers
In short, your social media response time goes hand in hand with customer loyalty.
Recent research from Gartner notes that customers are significantly more likely to stick with a brand long-term when their service expectations are met.
Repeat customers and brand