Former Starbucks CEO Schultz Criticizes Company's Earnings Miss and Guidance Cut, Offer Advice on Improving Customer Experience

Former Starbucks CEO Howard Schultz weighed in on the company's recent earnings miss and guidance cut, saying that Starbucks needs to focus on fixing the U.S. store experience for customers through the eyes of a merchant, not just data. He noted mobile ordering, payment experiences, and new drink development need improvement. Schultz wants Starbucks to focus on premium drinks that set it apart from competitors. Starbucks cut its full-year forecast and saw a 17% drop in stock value after a decline in same-store sales.