Differentiating Products
- 15 years ago
http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-sh2-_-d
Scott Hebner, marketing lead for Rational Software, discusses the challenge of IBM customers to differentiate their products in an environment where buyer demand is so dynamic and quick-changing that they have to update their products almost in real-time. To face this challenge, manufacturers must make products that can adapt to the customer's need--more intelligent products that can interconnect with other products and other applications, and are instrumented so they can respond and sense what’s going on around them.
Scott Hebner, marketing lead for Rational Software, discusses the challenge of IBM customers to differentiate their products in an environment where buyer demand is so dynamic and quick-changing that they have to update their products almost in real-time. To face this challenge, manufacturers must make products that can adapt to the customer's need--more intelligent products that can interconnect with other products and other applications, and are instrumented so they can respond and sense what’s going on around them.