Differentiating Smart Products in the Marketplace

  • 15 years ago
http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-th1-_-d

Tom Hawk of IBM discusses how the company helps customers differentiate their products in the marketplace, including collaborative workshops and tools like Rational software and software development solutions.

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