Managing the Integration of Smarter Products

http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-sh1-_-d

Scott Hebner, marketing lead for Rational Software, speaks about how many products today are controlled by built-in software systems. In addition to building software-led products, manufacturers now must be concerned with how their products interact with other smart products that they do not control-- a complex system of relationships in increasingly dynamic environments.