Vijay Govindarajan: Mango Corn Flakes Are Not Enough
- 12 years ago
Vijay Govindarajan: Mango Corn Flakes Are Not Enough
The Economist - Haas School of Business
Today, more and more companies are developing products in countries like China and India before distributing them globally. What happens when the world is turned upside down and innovation goes in reverse, shifting to the developing world?
The Economist - Haas School of Business
Today, more and more companies are developing products in countries like China and India before distributing them globally. What happens when the world is turned upside down and innovation goes in reverse, shifting to the developing world?