Bag of Bones - Transmedia Prequel - Case Study

A&E needed to launch their new drama, an adaption of Stephen King's Bag of Bones, in a way that would not only create buzz among King fans, but also build a mass audience for the show. Campfire created Dark Score Stories, an interactive narrative prequel set in Dark Score Lake, Maine. The characters of the town were brought to life through a series of eerie animated images, striking black-and-white stills and audio interviews.