Ethical Corporation Conference Proves CSR Isn't Oxymoronic
- 12 years ago
CompaniesforGood.org
By Allison McGuire
Last week, the Ethical Corporation hosted its Responsible Business Summit USA in New York City. I was fortunate enough to attend, due to my enthusiastic tweets (shameless plug:@CaliMcG) about the event. Lesson learned: the possibilities are endless on the Twitterverse.
Ethical Corporation packed the house with representatives of huge corporations, innovative thinkers, and, like me, cause-marketing aficionados. I thought you might enjoy reading my favorite quotes, and insights gleaned.
“The best [business-related] thinking happened during the recession.” - Kyle Peterson, Managing Director, FSG
How could that be? During the recession, businesses were laying off employees left and right, and making hard choices, in an attempt to slash spending and cut costs. I was intrigued.
Peterson continued, “Tough economic times forced businesses to think deeply about their role in society, and thus the idea of shared value was created.
By Allison McGuire
Last week, the Ethical Corporation hosted its Responsible Business Summit USA in New York City. I was fortunate enough to attend, due to my enthusiastic tweets (shameless plug:@CaliMcG) about the event. Lesson learned: the possibilities are endless on the Twitterverse.
Ethical Corporation packed the house with representatives of huge corporations, innovative thinkers, and, like me, cause-marketing aficionados. I thought you might enjoy reading my favorite quotes, and insights gleaned.
“The best [business-related] thinking happened during the recession.” - Kyle Peterson, Managing Director, FSG
How could that be? During the recession, businesses were laying off employees left and right, and making hard choices, in an attempt to slash spending and cut costs. I was intrigued.
Peterson continued, “Tough economic times forced businesses to think deeply about their role in society, and thus the idea of shared value was created.