How Luxury Brands Should Capitalize on Mobile Platforms
- 11 years ago
How Luxury Brands Should Capitalize on Mobile Platforms
L2 - NYU Stern School of Business
The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
L2 - NYU Stern School of Business
The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"