States Considering Street Name Sponsorships
- 11 years ago
Street name sponsorships could become more common in the future.
State governments are thinking about opening up sponsorship for highway and street names to private companies.
The state of Washington has a bill in the legislature that would allow private companies to add their names to highways and bridges if they pay to sponsor it with money for maintenance and improvements.
Cigarette companies and adult entertainment companies will not be able to sponsor the name of a road.
The state of Virginia has already approved the practice and is seeking contract bids from marketing companies for a naming rights plan. The idea is similar to the adopt a highway system where companies or organizations sponsor the costs of litter pick-up on a portion of the highway in return for a road sign displaying their name
Traffic roundabouts in the United Kingdom are a successful model for company sponsorships,with the Aberdeen City Council getting an estimated eight hundred thousand dollars of income from different roundabout sponsors over the past ten years.
Peter Knightley of Ukroundabouts.com said: “If a firm buys an advertisement in a newspaper, it’s in there one week, and gone the next, but a roundabout is seen every day by thousands of people.”
What do you think? Should city or state governments put the naming rights for roads, highways and bridges up for sale?
State governments are thinking about opening up sponsorship for highway and street names to private companies.
The state of Washington has a bill in the legislature that would allow private companies to add their names to highways and bridges if they pay to sponsor it with money for maintenance and improvements.
Cigarette companies and adult entertainment companies will not be able to sponsor the name of a road.
The state of Virginia has already approved the practice and is seeking contract bids from marketing companies for a naming rights plan. The idea is similar to the adopt a highway system where companies or organizations sponsor the costs of litter pick-up on a portion of the highway in return for a road sign displaying their name
Traffic roundabouts in the United Kingdom are a successful model for company sponsorships,with the Aberdeen City Council getting an estimated eight hundred thousand dollars of income from different roundabout sponsors over the past ten years.
Peter Knightley of Ukroundabouts.com said: “If a firm buys an advertisement in a newspaper, it’s in there one week, and gone the next, but a roundabout is seen every day by thousands of people.”
What do you think? Should city or state governments put the naming rights for roads, highways and bridges up for sale?