Through his example in the healing revivals, William Branham established the pattern for how to recruit, captivate, and retain members to several cults of personality that were a result of the Latter Rain movement and its various splinter groups. Even still today, Branham’s strategy is used.

Branham and his inner circle recruited new members by misleading unsuspecting candidates through misrepresenting the more secretive doctrines and overall doctrinal position against other Christians. When new members are recruited, they are very impressed by the “open arms” of “love bombs” that give a false “all are welcome” atmosphere. After being indoctrinated against other Christians, however, they are slowly manipulated to believe just the opposite.

Over fifty years after his death, Branham’s cult of personality today still uses the same strategy. Websites such as themessage.com use welcoming, non-denominational slogans such as "No creed but Christ; no law but love; no book but the Bible.”, a slogan copied from E. Howard Cadle. When William Branham's stage persona was re-branded in 1948 for compatibility with the Latter Rain Movement, Branham published a newsletter entitled "The Voice of Healing: An Inter-Evangelical Publication of the Branham Healing Campaigns". (ex: The Voice of Healing, Apr 1948)

Most members of Branham’s cult, however, refuse to attend non-cult churches, and cult leaders often use disparaging statements about them in sermons.

You can learn this and more on william-branham.org

https://william-branham.org/site/research/topics/recruiting_new_members